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Friday, 21 November 2008
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Google will delete private data after 9 months

Google will delete private data after 9 months

Google has decided to reduce the period it keeps personal information in its datalogs by half, from 18 to 9 months.

Google will now anonymize IP adresses on their servers at an earlier stage.

Google has been in conflict with the EU Commission on this issue.

Since IP addresses are shifted around by Internet service providers, Google has argued that the IP address cannot be used to identify individuals. EU disagrees.

Google is using the data to improve it search results, prevent fraud and to target its text ads more accurately.

In a blog post Peter Fleischer of Google says that:
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